How did this website come about? Well, it started with a joke... 5'5" is the new 6'0". We've all heard that before. Well, my buddy and I extended the joke to "3 inches is the new 7 inches". Yeah, nsfw. Then one night, a bunch of friends and I were powwow'ing in my living room coming up with funny ___ is the new ___. Thus was born, "909 is the new 310". Bada bing, bada boom... I have an idea to make shirts like this!

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